Central Retail Receives World’s Leading Digital Retailer Awards

Central Retail Public Company Limited, also known as CRC, remains committed to international business and has decided to strengthen its presence in the market as Asia’s leading retailer in pioneering innovation.

Leveraging its adaptability, reactive work approach, elevated omnichannel platform, and a keen eye for opportunities, Central Retail has been a strong performer, reporting high sales amid challenges and uncertainties.

The group’s success has been endorsed by seven prestigious awards in different aspects, such as Retail App of the Year for its Central App and Supermarket of the Year for Tops Market. Two international institutions have also awarded CRC: International Finance Awards and Retail Asia Awards, demonstrating the company’s progress in digital transformation to enhance its first-class business and customer experience.

Central Retail’s Chief Executive Officer Mr. Yol Phokasub was also recognized with the Luxury Retail CEO award by the UK leading financial and business magazine International Finance for helping the group achieve its objectives in various industries in Asia, the Middle East, and Europe.

With its CRC Retailigence approach, Central Retail has completely changed and implemented the “Digital First” philosophy and culture into its business. As an omnichannel pioneer, the firm has a deep understanding of its 5.0 Omni-customers and continuously works to enhance its “Customer-Centric Omnichannel Platform,” which links offline stores with digital platforms to cater to consumers’ shifting needs.

Also, as part of its effort to provide a seamless shopping experience, it also updates services at all touchpoints, adds additional branches, and modernizes the storefronts.

As a result, Central Retail has received recognition in two categories from Retail Asia, the top business publication in Singapore: O2O Customer Experience of the Year and Digital Initiative of the Year.

The top department store in Thailand, Central Department Store under Central Retail, was pleased to receive the Retail App of the Year award for its “Central App.”

Tops Market won the Supermarket of the Year award after elevating its new store format and rising to the top spot among premium lifestyle supermarkets in Thailand for providing high-quality goods from all over the world and creatively showing them to offer new shopping experiences and satisfy customers’ changing needs.

Additionally, Central Food Retail was named the winner of the Omnichannel Strategy of the Year Award for establishing seamless shopping experiences across numerous multi-omnichannel platforms and physical stores.

Central Retail’s Supersports was awarded Sporting Goods Retailer of the Year, highlighting its status as a top sporting goods retailer after becoming an international brands hub with a variety of athletic goods trusted by prominent sports companies globally.

“This success is built truly on our determination. As Asia’s leading Digital Retailer, we will continually develop our omnichannel platforms by focusing mainly on our customers, reshaping retail industry as well as moving forward to being the world’s leading ‘Digital Retailer’, under our compliance to corporate good governance, balancing the interests of all stakeholders as well as encouraging the community to sustainably grow with us.” Mr. Yol said.