Line Man Wongnai recently announced its plan to allocate 10 billion baht towards technology enhancements over the next five years, focusing primarily on artificial intelligence (AI), and is looking to acquire one or two tech startups.
At the AWS Summit 2025, Yod Chinsupakul, CEO of Line Man Wongnai, reaffirmed the company’s ongoing commitment to technology investment, with plans to spend a total of 10 billion baht over five years, averaging 2 billion baht annually.
Amid stiff market competition, the company aims to enhance the customer experience and achieve cost optimisation through continued innovation, according to Mr. Yod.
Mr. Yod highlighted that the investment will concentrate on generative AI (GenAI) to boost customer service and deliver personalised recommendations.
Over the past five years, Line Man Wongnai has invested 8 billion baht in technology, focusing mainly on cloud computing systems and AI.
The company employs over 100 AI engineers and developers, along with 500 technicians working to enhance adaptability and introduce new services, as stated by Mr. Yod.
“We use AI to manage customer orders for our drivers and restaurants and to optimise the cost of delivery,” said Mr. Yod.
Leveraging Amazon Web Services’ cloud capabilities, the company now supports over 1 million on-demand transactions each day.
According to Mr. Yod, the online food delivery sector is expected to become a duopoly with reduced pricing competition within a year, shifting focus to quality following Foodpanda’s market exit next month.
Mr. Yod affirmed that Line Man Wongnai is not considering the acquisition of Foodpanda.
He commented that the potential purchase of Foodpanda by Yip In Tsoi, operator of the Robinhood app, would have minimal impact, as both entities are considered smaller players in the market.
Delivery Hero recently announced that Foodpanda, its Asia-based operation, will cease food and grocery delivery services in Thailand on 23 May.
A source from Yip In Tsoi, who preferred to remain anonymous, mentioned that the company is evaluating the acquisition of the Foodpanda app and its business prospects.
Momentum Works, a Singapore-based research firm, reported that Thailand’s food delivery market reached US$4.2 billion in 2024, with Grab holding a 46% market share, Line Man Wongnai 40%, ShopeeFood 7%, Foodpanda 5%, and Robinhood 2%.
Despite the consolidation of players, Mr. Yod noted that online food delivery prices have remained stable.
Mr. Yod also revealed plans for Line Man Wongnai to acquire one or two startups this year.
He added that the company is expanding its merchant solutions to include not only restaurants but also retail, services, and cosmetics sectors.
Line Man Wongnai anticipates reaching break-even this year and is considering an initial public offering in 2026.
The company’s online food delivery business generates 80% of its total revenue and holds a 44% market share.
LinePay, the company’s payment service, shows strong growth potential, while its ride-hailing segment is expected to turn profitable within the next 12 months, according to Mr. Yod.
Mr. Yod stated that the fintech market is valued at 2 trillion baht—roughly ten times the size of the food delivery market—and that the company aims to become a major player, or even a unicorn, in fintech within the next five to seven years.
Looking ahead, the company plans to introduce a “buy now, pay later” service in the near future, Mr. Yod added.
