Beyond the Menu extends across Asia Pacific, with each destination drawing upon its own culinary culture and talent. Its Thailand edition continues this regional vision through three carefully designed occasions that reveal new aspects of the country’s diverse food scene.
Anthony Watson, Visa Thailand’s Country Manager, stated that today’s wealthy consumers are increasingly drawn to experiences that feel authentic, meaningful, and tailored to their interests. This evolving preference signals a broader shift in exceptional dining, where the personal discoveries surrounding a meal now matter just as much as what is on the table.
He added that Beyond the Menu deepens visitors’ appreciation of fine cuisine by bringing them closer to the people behind it. With participation and open exchange at its heart, the programme presents a more immersive approach to gastronomy, less bound by formality.























