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AirAsia Arrives in Thai Market With New Food Delivery App

The AirAsia SuperApp has officially arrived in Thailand by kicking off its highly-awaited AirAsia Food delivery service.

Thailand’s online food delivery competition has grown with Malaysia-based AirAsia Group’s new launch and its major incentive campaign to draw new customers.

The app offers free delivery for all orders within a six-kilometer radius until September 30, as it battles big competitors like Lineman, FoodPanda, Grab, and Robinhood.

AirAsia Food, operated by the eponymous digital arm of airline AirAsia Group, seeks to adapt to people’s new lifestyles while empowering merchants and local communities.

Amanda Woo, chief executive of AirAsia super app, said AirAsia SuperApp’s aimed to become the best value one-stop travel and lifestyle app for all needs.

AirAsia also came up with an attractive incentive campaign to draw new customers as part of its launch.

Besides no-cost delivery, it includes 30,000 free meals until September 16 at famous partner restaurants like McDonald’s, Cafe Amazon, and Flash Coffee.

Users can receive the special offer by using the code FREEMEALS, limited to 1,000 per day.

The delivery service is currently available in four Bangkok districts: Din Daeng, Chatuchak, Lat Phrao, and Huai Khwang. But more districts are expected to be added soon.

AirAsia Food announced districts Phayathai, Ratchathewi, Pathumwan, and Watthana would be added to the service.

Moreover, the company plans to expand to other regions, such as Chiang Mai and Phuket.

AirAsia’s app will also include more shopping alternatives shortly.

“Airasia food marks the beginning of our digital revolution in Thailand, and we are currently preparing for courier, grocery, ride-hailing and beauty services, which will be launched in coming weeks,” Ms. Woo said.

As part of its initial campaign, it also offers a 5% commission fee to food merchants from now until late October.

AirAsia Food’s launch in Thailand comes as e-commerce giant Shopee recruits partners for ShopeeFood, its new food delivery service expected to launch this quarter.

AirAsia announced last month that it had acquired Indonesia’s Gojek business operations in Thailand, including its food delivery service.

Gojek has transferred its resources and services to AirAsia digital, with more than 50,000 rider partners and 40,000 restaurant partners.