Burger King has made a groundbreaking launch in Asia with its all-new “Shell Westgate Branch” in Bangkok, proudly displaying the company’s first logo change in the past two decades.
Featuring new colours, concepts, and staff uniforms, Burger King has launched the never-seen-before theme in Thailand to complement their other international branches which have been updated.
Mr. Tanawat Damnernthong, General Manager of Burger King (Thailand) Co., Ltd, has revealed that this is the first time in 20 years that the company has decided to refresh its visual design.
He explained that its goal was to create a modern and digitally-friendly environment for the renewed brand. The new logo still bets on the simple and fun image that characterises Burger King, but now it also reflects the brand’s evolution over time.
The popular franchise’s enhanced image wishes to make customers associate Burger King with delicious, mouth-watering food.
There is also the objective to make the brand more attractive to younger generations, especially teenagers and college students. To do this, fun designs have been added to the logo and the store’s decor.
Burger King Thailand has brought this change to its interior design, coming up with a fresh look and updating the classic image of one of the world’s most famous fast-food chains.
This is the first fully renovated Burger King store in Asia, located on Kanchanapisek Road, Nonthaburi province, operating as an independent branch.
It is set to open on January 29, 2021, offering drive-through services to all customers who visit by car or motorcycle. It will also welcome the ‘festival of love’ to commemorate Valentine’s Day, with the delicious “Black and Pink” duo of burgers.