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Central Celebrates the Lunar New Year With Nationwide Campaign

Celebrate the Year of the Snake with Central’s “Great Chinese New Year 2025” campaign at Central shopping centers and department stores nationwide. From January 7th up until February 6th, discover lively festivities, exclusive promotions, and cultural delights as you immerse yourself in an outstanding celebration that blends tradition, excitement, and joy.

Thailand is a fantastic Chinese New Year destination, blending Chinese heritage and Thai hospitality, while pulling in a throng of visitors eager to check out the country’s legendary retail scene, offering extraordinary deals, luxury brands, bustling markets, and rare finds.

With an investment of over 500 million baht, Central’s Lunar New Year festivities this year will centre on the “Red Lantern Festival”, where snake patterns and auspicious words will appear on 20,000 lanterns, to symbolise good fortune and prosperous new beginnings.

One of the highlights of Central’s “Chinese New Year 2025” campaign will be Mor Chang, the famous fortune teller seen above, who is set to meet Central customers and offer tips on boosting luck, alongside Feng Shui advice for those looking to rearrange their homes.

Central is partnering with POP MART to present new popular characters, under the theme “Wealthy Snake’s New Year Celebration” at eight Central shopping centers. Do check out the ‘Pop-up Store by the Sea’ at Central Festival Pattaya from January 10 to May 6, 2025.

Bangkok’s Central Chidlom, as seen above, is well worth visiting over the Lunar New Year, showcasing a Chinese New Year celebration menu at the food court Lofter. Eatthai, Public Lane, Public Market and Living House are other venues from Central in the Thai capital to get into the festive spirit, with their yummy selections of special Chinese New Year items.

With an array of promotions, catered to tourists and Central The1 Credit Card holders, you need look no further than Central’s shopping centers and department stores this Chinese New Year, promising epic celebrations, curated experiences, and distinctive indulgences.