Happitat, the new lifestyle destination in Eastern Bangkok, celebrated its official launch on August 21, unveiling an impressive THB 15 billion development created around the pursuit of everyday happiness. Positioned as the “World’s First Happiness Destination,” it expertly blends nature, imagination, and experiences for all generations within one vibrant setting.
Developed by CP AXTRA Public Company Limited, this extensive project spans more than 200,000 square metres across three interconnected buildings at the superb Bangna-Trad KM.7 site, offering an eclectic mix of dining, shopping, entertainment, and family activities.
The Grand Celebration on Friday brought together a prominent lineup of renowned artists and performers, as well as key Happitat executives, and featured a cinematic drone show. The lively occasion captured the creative vision and distinctive character of the landmark.
Redefining Modern Retail Through a Visionary Happiness-Led Approach
Conceived under CP AXTRA’s “Happy & Healthy Mall” initiative, the pioneering destination seeks to elevate retail spaces beyond mere places to shop, transforming them into vibrant environments that enhance everyday living and make each trip enjoyable and meaningful.
Ms Benchawan Ongsri, Chief Mall Officer of CP AXTRA’s Mall & Property Group, noted that Happitat functions as the master model of “Destination Creation.” The strategic framework establishes a unique identity for each location through a defined architectural vision and a thoughtfully curated portfolio of experiences that give visitors engaging reasons to return.
At the centre of this development was a simple question about how to design a space that could foster genuine happiness. The answer gave rise to the “Happiness-Led Destination” philosophy, which makes “happiness” the guiding principle behind every design decision.
Happitat aims to bring people together in ways that allow joy to unfold naturally — an idea reflected in its name, a blend of “happiness” and “habitat.” Its three buildings offer distinct experiences: Bloominas focuses on premium lifestyle attractions, Wonderwild provides an epic spot for family discovery, and Festie Town hosts year-round events and celebrations.
Major highlights include Whimsical Market, a fantasy world that features a three-story-high magical tree, as well as eateries, cafés, and dessert stalls. The Grand Stairs is a social hub centred around the largest and highest-resolution indoor digital screen in Southeast Asia.
Greenery is woven through every part of the modern complex, with horizontal and vertical landscaping and pocket gardens expertly incorporated across the interiors and pathways, before connecting to a 30-rai forest behind the project known as Bangna’s “Urban Lung.”
Everyday Experiences Created for Diverse Generations and Lifestyles
In addition, Happitat introduces Axtra Club, a premium retail concept with quality products from all around the globe, whilst Lotus’s PRIVÉ boasts fresh groceries and daily essentials. The experience-led destination also hosts the first character-themed 7-Eleven in Thailand.
LOTUS’S EATERY is a culinary haven presenting over 30 restaurants and 300 menu items, including well-esteemed eateries and Bib Gourmand-recognised venues. Happitat aims to become the country’s first “Finest Culinary Destination,” expertly bringing together a large collection of restaurants helmed by Michelin-starred and celebrated chefs in one location.
The property is home to what its developers describe as the biggest learning space in the dynamic Bangna area, offering educational and edutainment opportunities across a broad range of interests for parents and kids to learn and share enriching experiences together.
For fitness and wellness aficionados, the property features a padel court, exercise spaces, and a sports simulator, alongside numerous health, beauty, and self-care providers. Those visiting with four-legged companions will also find a range of pet products, specialist care, and vibrant pet-allowed places, including the 150-square-metre outdoor JerHigh Pet Park.
Beyond its lifestyle attractions, the complex includes The Hilltop Offices, a premium-grade 10-storey tower spanning over 24,243 square metres. This brings professional life into the Happitat ecosystem and creates a seamless connection between working life and leisure.
A captivating programme of celebrations, festivals, and community gatherings will provide new reasons to return throughout the year. Supporting these activities is the multipurpose Lumis Theater Hall, with capacity for 400 guests, along with various flexible event spaces.
An Epic Celebration Marking the Beginning of Something Remarkable
The official launch featured a full day of thrilling activities, ending with the evening’s Grand Celebration. The event embraced the “Butterfly Phenomenon” concept, which symbolises change and growth, signifying how small moments of joy can become something greater.
More than 100 leading artists and celebrities, as well as popular Chinese actor Zhou Yiran, participated in the evening festivities. Highlights included “The Sky Canvas of Happiness,” a record-breaking spectacle of 2,222 drones, and engaging performances by the Mahidol Chamber Orchestra, pianist Tor Saksit, and well-known singers Violette Wautier and WIM.
An after-party carried the excitement into the final hours as THE TOYS energised the lively crowd with some of his biggest songs. Veteran singer Nittaya Boonsoongnern later joined him for a distinct collaboration that united two generations of Thai music in a fitting finale.
To mark its opening, Happitat has introduced a generous range of activities and privileges throughout the launch period. Customers will receive a THB 100 Welcome Gift Coupon by downloading the Happitat Application via the Amaze Super App, and the superb Happitat Passport Stamp activity challenges guests to collect stamps and exchange them for a gift.
Patrons who spend the required amount on dining, shopping, and services may also claim a selection of premium gifts until September 30, or whilst supplies last. Visitors are invited to discover all that Happitat has to offer and enjoy its various attractions and experiences.
For further information about the promotions, or to find out more about this happiness-led destination, you can follow its official Facebook page for regular updates or check out the website. Happitat is well-situated at Moo 12, Bang Kaeo, Bang Phli District, Samut Prakan.
