Winner Group Enterprise PCL has uncorked a new era of indulgence in Thailand following its exclusive launch of Le Sang Des Seigneurs, a popular French wine label. Spearheaded by Managing Director Ms. Kanollas Wongisariyakul, this event marked a significant step in welcoming Southern Rhône heritage to the discerning palates of Thai wine connoisseurs.
A main highlight of the day was a masterclass led by Mr. Christophe Vaudou, Le Sang Des Seigneurs’ founder, who told the timeless story behind the brand. Aftewards, guests were treated to a five-course wine pairing dinner at the sublime French restaurant, Brasserie 9.
The event symbolised Winner Group Enterprise’s commitment to defining Thailand’s wine culture by delivering memorable experiences. Through a fast-growing portfolio of superb French and Spanish wines, the firm is reshaping how the nation’s enthusiasts enjoy vino.
Le Sang Des Seigneurs means “The Blood of the Lords” reflecting the strong inspiration it draws from the honour and fortitude of medieval knights. Made in Southern France, these terrific wines incorporate old-world tradition, using classic methods to reveal rich flavours.
Brasserie 9 in Bangkok’s enlivened Silom neighbourhood was chosen as the venue for its delightful launch event, and the fine-dining establishment specialising in authentic French cuisine provided a suitable backdrop to toast the brand’s arrival. With more than 30 years of expertise, Chef Hervé Frerard thrilled “Spirit of the Knight Wine Pairing Dinner” guests.
While immersed in the bistro-style ambience, attendees had an opportunity to experience a specially crafted five-course menu, which perfectly complemented the elegant notes of these wines for a harmonious blend of unique gourmet flavours and splendid beverages.
The Southern Rhône Region’s Soul Brought to Life in Each Bottle
Imported and distributed by Winner Group Enterprise, Le Sang Des Seigneurs wines have quickly earned a reputation for elegance and depth among wine aficionados based in the Land of Smiles. The label is now an integral pillar of the Thai company’s product portfolio, and suitably complements the other food and beverage brands that it already distributes.
After the dinner, glasses clinked and laughter echoed as guests headed into a beautifully-appointed lounge at Brasserie 9 where the wine kept flowing and conversations bubbled enthusiastically, with Mr. Vaudou there to personally thank everyone for their attendance.
The marvellous lineup of Le Sang Des Seigneurs vintages includes Châteauneuf-du-Pape Rouge, Gigondas Rouge, Ventoux Rouge, Costières de Nimes Blanc, Costières de Nimes Rouge, Côtes-du-Rhone Vielles Vignes Rouge, and the organic Vacqueyras Rouge wine.
Bringing together a curated blend of wine enthusiasts and industry insiders, the gathering welcomed Mr. Pirach Intaput, the President of the Association of Thai Sommeliers, DJ MIG from Yes Wine Do consultancy group, and many more prestigious leaders in winemaking.
Like a tremendous wine that has reached maturation, the night rolled on splendidly, full of flavour and good company. Time seemed to slow, allowing each sip and story to land just right, which provides Le Sang Des Seigneurs with a platform to take the market by storm!
Should you wish to immerse yourself in the world of fine wines and savour the excellence of Le Sang Des Seigneurs firsthand, please see Winner Group’s website to find out more.
