Mondelēz International (Thailand) Co., Ltd. has lifted marketing excellence to new heights, standing as a trailblazer of innovation in 2024. The snack food giant combines innovative strategies with a deep understanding of consumer needs, consistently engaging the Thai market through creative campaigns, cutting-edge products, and memorable experiences.
As the year progressed, Mondelēz launched several initiatives that resonated deeply with Thai consumers, among them being the Oreo Pokémon campaign, and the debut of Halls XS in Cola Chill and Lemon Soda flavours, cementing the brand’s reputation for creativity.
Mondelēz Thailand’s Head of Marketing, Anuraag Agarwal, who is pictured above, credits the team’s imagination and inclusivity for driving growth, such as the Oreo and Coca-Cola collaboration, which saw a 40% increase in sales compared to the same period last year.
The company thrives on a workplace culture built upon listening, diversity, and innovation whereby employees are empowered to develop bold ideas that drive campaigns likely to appeal personally with its audience, fostering connections which inspire loyalty and trust.
Head of Category Planning and Activation, Nattida Anuntnart, seen above, also explained the significance of every product being designed to appeal to Thai audiences by offering meaningful benefits that go beyond taste, including Dentyne Splash Lychee, infused with collagen and vitamin C for healthy, radiant skin and strengthening of the immune system.
Beyond individual campaigns, Mondelēz excels at adapting to changing market dynamics such as navigating economic challenges and evolving consumer preferences, ensuring a sustainable and outstanding level of growth and success in the competitive Thai market.
Mondelēz Thailand’s achievements have earned it prestigious recognition within the food industry. At SMARTIES Thailand 2024 advertising and marketing awards, the global giant was named Advertiser of the Year and won Best In Show among other accolades, clearly highlighting its robust commitment to innovation and excellence throughout its business.
The Oreo Pokémon campaign was a worthy recipient of four awards, including two Golds for Brand Experience and Product Launch. These honours underscore the firm’s ability to craft campaigns that are not only engaging but also highly effective in propelling growth.
Employees are given continuous training and an inclusive environment, so that Mondelēz can foster a culture of diversity and collaboration. This approach gives team members an evident confidence lift, enabling them to thrive and contribute to the company’s success.
As the company looks to the future, it remains devoted to addressing the changing needs of consumers, while nurturing an empowering work culture. Mondelēz ensures its team is well-equipped to drive exceptional results and make a meaningful impact within Thailand.
With so many excellent brands under its leadership, and such a strong management team in place, it is shaping up to be a 2025 to remember for Mondelēz Thailand, driven by fast rising demand locally and globally for innovative and delectable snack food experiences.
Anyone seeking further details can visit the Mondelēz Thailand website, full of useful info on the company, and the latest news on various initiatives the company is involved with.
