Phuket is gearing up for the return of its colourful Peranakan Festival, taking place from June 20 to 22, 2025. This year’s edition promises a packed schedule of cultural pageantry, culinary feats, and international recognition, with over 400 million baht expected to flow into the island’s economy.
Now in its third year, the festival has been elevated in scale to celebrate a string of prestigious awards recently earned by the island.
These include the Creative City Award (Cultural Asset category) from the Creative Economy Agency (CEA), the Asia Pinnacle Award from the International Festivals & Events Association (IFEA) Asia, and the Gold Pinnacle Award from the IFEA Convention in Pittsburgh, USA.
Deputy Governor Adul Chuthong said the honours reflect Phuket’s growing global profile as a cultural and creative destination.
He added that the festival highlights the island’s commitment to preserving its Peranakan heritage, seen in the traditional Baba-Yaya costumes and distinctive Sino-Portuguese architecture that continue to charm visitors.
The island’s identity as a UNESCO Creative City of Gastronomy has further elevated its appeal, drawing attention to its cuisine, lifestyle, and natural beauty.
Chinese tourists in particular have embraced the local culture, often dressing in Baba-Yaya attire while exploring Phuket Old Town, contributing to both cultural preservation and tourism spending.
“This festival is a source of pride for Phuket and we’re excited to welcome both Thai and international guests to join in this world-class celebration,” said Mr Adul.
Under the theme “Island of Artistic,” the 2025 edition will welcome Peranakan participants from Malaysia, Indonesia, and Singapore. All parade performers are members of their respective communities, not professional entertainers, highlighting the authenticity of the event.
Kosol Taenguthai, president of the Peranakan Association of Thailand, said this grassroots participation reflects the strength of the region’s cultural ties.
More than 2,000 performers from across Thailand and the Malayan Peninsula are expected to take part in around 20 processions, joined by an estimated 15,000 tourists.
“Our goal is to make Phuket a global destination for festivals and cultural tourism,” said Boonperm Intanapasat, president of the Thai International Events & Festivals Association (TIEFA).
Anchalee Vanich Theppabutr, founder of the Peranakan Association of Thailand, noted that the festival has gained international attention over the past two years, inspiring local communities to protect and pass on their rich heritage.
The festival’s main highlight — the Peranakan carnival parade — will take place on June 21, featuring elaborate costumes, performances, and a fireworks display.
On June 22, the spotlight will shift to a Guinness World Record attempt, as more than 200 local restaurants and chefs join forces to cook Phuket Hokkien noodles in over 200 giant woks.
The dishes will be served to festival-goers, marking a fitting end to a celebration that blends heritage, cuisine, and community pride.
