Ticket sales for Thailand’s first full-scale Tomorrowland are set to open on Saturday, following strong pre-registration interest from fans in more than 110 countries. The initial release will include accommodation packages, reflecting robust international demand ahead of the festival’s debut.
Organisers have already begun preparations, committing an annual investment budget of 1.6 billion baht while seeking an additional 400 million baht in sponsorship support.
The event is being coordinated in partnership with the Tourism Authority of Thailand (TAT), which is positioning the festival as a major driver of tourism and economic activity.
TAT governor Thapanee Kiatphaibool said the inaugural edition will run for three days from December 11–13, with organisers targeting 50,000 attendees per day.
Total attendance is projected at between 150,000 and 200,000 over the course of the event. If the first year proves successful, officials are considering expanding the festival to six days or a double-weekend format, similar to its flagship edition in Belgium.
The Thai government last year approved plans to host Tomorrowland in the country for five consecutive years from 2026 to 2030.
According to Ms Thapanee, the festival is expected to directly generate 1.4–1.5 billion baht annually and deliver a broader economic impact of 5–5.5 billion baht. In its first year alone, the event is forecast to create around 1,900 local jobs.
Ticket sales are expected to account for the majority of revenue, with authorities hoping that at least 60% of attendees will travel from overseas.
On February 28, organisers will introduce bundled packages combining three-day festival passes with hotel stays in Chon Buri, Rayong, Pattaya and Bangkok, including transfers to the venue. Prices will start from 20,000 baht, with sales switching to standalone event tickets from March 7.
Rachata Thunyavuthi, a Tomorrowland board member and founder of One Asia Ventures, said the organisers established WEAREONE.world Thailand Co last year to oversee operations, with the Thai edition designated as the festival’s exclusive Asian host for five years.
He added that the company has received investment incentives from the Board of Investment, including tax exemptions on imported equipment and income tax privileges for foreign staff.
Eight companies have already expressed interest in sponsoring the festival, including five global brands. Sponsorship agreements are expected to be finalised once the festival’s revenue committee is formally established.
The event will be staged at the Wisdom Valley site in Chon Buri, which spans 800 rai. Only half of the area will be used for the first edition, leaving room for future expansion as the festival grows in scale and popularity.
