MELAND, a distinguished indoor magical theme park, has launched its first global flagship outside China on the 5th floor of Bangkok’s Siam Paragon, heralding a crucial moment for Thailand’s family-entertainment landscape. Designed to introduce next-level edutainment in the region, the unveiling represents a huge step in the brand’s international expansion.
Its captivating debut broadens the retail and lifestyle complex’s reputation as a worldwide destination to encounter high-impact attractions. With this new addition of a story-minded playground, the stunning venue further increases its appeal to Thais, expats, and tourists.
Covering over 5,000 square meters, the lively park combines local culture and innovative vision while underscoring a fairytale aesthetic. Patrons can navigate within seven themed zones and around 500 interactive activities, elevating creativity and inspiring exploration.
Edutainment blends education with entertainment, turning learning into a vivid, interactive experience, and this epic landmark splendidly brings that philosophy to life. The project is a 400-million-baht joint venture between Siam Piwat and Shenzhen Ledi Culture Co., Ltd., MELAND’s parent firm, uniting two industry giants who seek to reshape family attractions.
Built on more than 30 years of expertise and a significant 140 branches across 60 cities in China, the parks operator has introduced its iconic concept to Southeast Asia through the facility. Drawing on insights from millions of visitors, it is set to elevate regional standards.
Officially launched December 5, MELAND showcases global design innovation fused with a uniquely magical identity conceived by X+ Living, the lauded international studio known for its expressive, narrative-driven approach to spatial design and evocatively artistic flair.
Interactive Playgrounds Where Creativity and Magic Come Alive
From enchanting rides to imaginative play zones, the indoor parks welcome children of all ages, highlighted by MELAND’s signature mechanical centrepieces, crafted through years of in-house innovation. Among the leading draws are the Sea-Merry-Go-Round and Fiship Tour, which transport guests to dreamy underwater realms and whimsical ocean journeys.
Adding a cultural dimension to the leisure destination, MELAND has partnered with famed digital-art studio D’strict to debut its original “Light Interaction” installation, where kids can uncover high-tech landscapes that allow learning focused on movement, colour, and play.
The theme park regularly organises immersive experiences, such as fairytale parades and engaging stage plays, encouraging everyone to join in and take part. Confidence will rise, as little ones explore, perform, and express themselves freely within a joyful environment.
Beyond its usual schedule, MELAND also delivers customisable themed party services for exceptional family moments including birthdays, graduations, and Christmas celebrations, creating personalised occasions across the park’s fascinating, storybook-inspired setting.
Purpose-built areas support all stages of development, from sensory-rich soft-play spaces and role-play villages to a dynamic five-storey climbing arena intended to grow self-belief through physical exploration. To reassure parents with peace of mind, a real-time location network linked to each child’s wristband allows easy tracking at every point of the venue.
With its fusion of visionary design and cutting-edge attractions, MELAND at Siam Paragon ushers in a new era of edutainment in Thailand, inviting guests to unearth a happy indoor realm where learning and play join together. For further info, please see its website here.
