Ferrari customers in the Kingdom recently had the opportunity to join a dazzling event, organized by Cavallino Motors Ferrari Thailand, that brought together all the brand’s latest models in one place.
In the “Private View – Ferrari Full Range,” attendees were able to experience every detail of an authentic Ferrari adventure thanks to the latest technological innovation. In addition to learning more about the Prancing Horse’s proud heritage, they could create their own custom dream Ferrari through a personalization configurator.
The event, which was held from 19 to 21 November, 202, saw the showroom divided into six different zones, including:
Ferrari DNA / Discover the Legend:
This area showcased different Ferrari racing cars to reflect the company’s soul and DNA, including the 488 Challenge EVO. It focused on Ferrari’s passion and commitment to achieving excellence by creating unique cars in terms of technology, design, performance, and innovation.
New Model Range / Realize the Dream:
Satisfying each Ferrarista’s uniqueness, the event organizers prepared a myriad of the company’s models, showcasing popular exemplars ranging from the Ferrari Roma and SF90 Stradale to the Portofino M. It focused on the new Ferrari models that promise the same performance passion and driving pleasure despite their development and evolution.
Personalization / Share the Style:
Welcoming Ferrari customers looking to customize their dreamed cars, Ferrari offered multiple options and comprehensive advice from specialists to help them find the perfect model.
Ferrari Community / Join the Family:
Customers were also able to enjoy special activities and services by joining the Ferrari family. The main activity was the Cavalcade, an event organized every year, where Ferrari owners gather to drive their exclusive models on the most emblematic roads and places in Italy.
Pre-Owned Ferrari / Own the Legacy:
This area was about the company’s “Ferrari Approved” safety program, designed to ensure drivers a safe and peaceful experience. The program guarantees that every car is as perfect as the day it left its factory through more than 190 rigorous checks and a detailed inspection by experienced technicians.
Aftersales / Experience the Excellence:
The automaker has also developed various maintenance programs to take care of customers’ cars, including the seven-year “Genuine Maintenance” maintenance program and the after-sales service at the end of the seven-year program, “Main Power.”
Cavallino Motors successfully transformed its showroom into the Ferrari Universe, allowing customers to virtually travel to the factory in Maranello and enjoy the history behind the legendary Ferrari brand.
