Automobili Lamborghini, a leading Italian luxury sports car manufacturer, has announced plans to launch its first electric “super car” in Thailand. This global debut, set for 2028, underscores the company’s effort to reduce carbon dioxide emissions.
Francesco Scardaoni, Automobili Lamborghini’s regional director for Asia-Pacific, revealed that the company has been developing electric vehicle (EV) technology for several years to achieve carbon neutrality.
Carbon neutrality, which seeks to balance carbon dioxide emissions with absorption, is a crucial initiative in efforts to curb the rising global temperatures fueled by the burning of fossil fuels, particularly oil used in internal combustion engines.
“Lamborghini is aligning with global carbon-neutral trends, which are vital for our long-term business development,” Mr. Scardaoni stated.
By 2025, Lamborghini aims to convert all its production lines to plug-in hybrid electric vehicles (PHEVs), which use both oil and electricity and contribute to lower carbon emissions.
Recently, Lamborghini unveiled the Urus SE, the first plug-in hybrid version of its Super SUV, anticipated to reduce carbon dioxide emissions by 80%. This sport utility vehicle has a retail price of 24.9 million baht.
Lamborghini views Thailand as a key market within the Asia-Pacific, promising substantial growth in the super luxury car sector as new consumers increasingly seek the thrill of driving such high-end vehicles.
In 2023, the region experienced a market growth of approximately 4%, recording sales of 2,660 units out of over 10,000 units worldwide.
“Last year, the company set a record with over 10,000 units sold worldwide, which was an incredible achievement for us,” Mr. Scardaoni said.
In the Asia-Pacific, China leads as the primary market, followed by Japan, South Korea, Australia, Taiwan, India, and Thailand.
“Last year, the Indian market achieved sales of over 100 units, while the Thai market had less than 100 units. Both markets are showing positive signs,” he added.
Mr. Scardaoni expressed no concern over China’s entry into the global super luxury car market, including Thailand, noting that it targets a different customer segment and Lamborghini continues to distinguish itself with superior design and exclusivity.
“Chinese car makers investing in Thailand are gaining a market share and presenting challenges, but Lamborghini remains unworried,” he concluded.
