Ferrari has released the latest chapter of “La Nuova Dolce Vita” in Korea, a video from its “Roma” global campaign.
The campaign was inaugurated with the purpose of commemorating the launch of the Ferrari Roma and showing how “La Nuova Dolce Vita” is exemplified in big cities worldwide through exclusive places and meaningful experiences.
The company created a series of videos featuring influencers that participated as guides to show what people can discover when exploring each city in a way that only Ferrari could offer.
Personalities as the renowned chef Massimo Bottura in Modena, Italy; chef Peter Knogl from Basel, Switzerland; and actor-director Takayuki Yamada in Tokyo and Kyoto, Japan were part of this global campaign.
Other local influencers that starred in the videos were actor Hans Zhang from Shanghai, China; famous chef Tim Raue in Berlin, Germany; and vocalist of Maroon 5 Adam Levine from the United States.
The latest chapter of the campaign focuses on Korea.
Actor Jung Haein is the main protagonist of the video. His personality, urbane image, and quiet voice fits perfectly with the beautiful and esthetic design of Ferrari Roma.
The video shows the iconic locations of Seoul, among which are Gwanghwamun, Namdaemum, Namsan, and the Han River. According to Jung Haein, the sweet life is always present in every person’s life.
He said that the Nuova Dolce Vita is a feeling of excitement that makes people develop a unique and different perspective of life, as looking at the world for the first time.
The actor also explained how ordinary events can become experiences of high-value if seen with fresh eyes while creating long-lasting memories.
La Nuova Dolce Vita, which translates to ‘the new sweet life’, is the theme of the Ferrari Roma. It is a modern reinterpretation of the comforting and charming way of living known as ‘La Dolce Vita’ that characterized Rome between the 1950s and 60s (the economic golden era).
The new mid-front-engined 2+ coupé from Maranello came with elegant and balanced lines.
The Ferrari Roma is timeless, harmonious, and refined, compiling a series of features for excellent performance and top-quality driving experience.
