Luxury Market Awards for SEEN Samui and Soho Hospitality

Koh Samui’s hottest hangout SEEN Beach Club Samui and creative studio Soho Hospitality have been awarded the most prestigious and recognized award for the luxury market.

A judging panel made up of international architecture and design professionals in the 13th Annual Luxury Lifestyle Awards 2021 has awarded SEEN Samui with the Best Luxury Commercial Interior Design in Thailand title.

The awards, which are conducted through an independent research process, seek to recognize excellence in the industry’s sectors and maintain the highest standards in the real estate industry.

SEEN Samui, owned by Minor Hotels and designed by Bangkok-based Soho Hospitality, features mid-century architecture.

Its design aesthetic is retro-1950’s chic, embracing Miami and California’s beach club culture. Also, its appearance has been influenced by the tropical design revival of the mid-century.

While it boasts minimal architecture, mirrored furniture, opulent fabrics in vivid colors and abundant metallic gives SEEN Samui an original and eye-catching touch.

Emanuel Grosch, General Manager, commented on the prestigious award for SEEN Beach Club Samui, saying that they were delighted to receive such a high accolade for “our unforgettable Samui hotspot.”

“We are especially proud of the fact that this international award does not judge architecture and interior design only, but nods to our impeccable reputation,” he added.

The impeccable reputation and first-class professional performance of Soho Hospitality, the design house behind SEEN Beach Club Samui, was also honored.

It was granted the award for Best Luxury Interior Design Studio in Thailand at The Luxury Lifestyle Awards, considered one of the most distinguished awards in the world.