The government will strictly regulate the prices of 59 controlled product categories, primarily consumer goods, permitting adjustments only when clearly justified, Commerce Minister Suphajee Suthumpun said, while warning of firm legal action against violators.
The Commerce Ministry is closely monitoring a broad range of essential items, including key consumer staples such as instant noodles and milk, as well as other regulated goods affected by energy and production costs, Ms Suphajee said.
She added that existing inventories must be sold at current price levels, and any unjustified increases will result in penalties.
According to the minister, enforcement efforts are being carried out in coordination with provincial commerce offices, the Interior Ministry, and energy authorities, with officials deployed nationwide to conduct on-site price inspections.
Members of the public can report suspected irregularities via the 1569 hotline, she said, noting that the measures are intended to curb overpricing and prevent hoarding amid growing concerns over global energy volatility.
Ms Suphajee emphasised that price controls must remain grounded in fairness and reflect actual cost structures, cautioning that excessive pressure on businesses could have unintended consequences for employment and supply chains.
“Entrepreneurs and consumers must be able to move forward together,” she said, noting that any price adjustments must be properly justified, particularly in the event of rising global fuel costs.
She also urged the public to avoid panic buying, warning that unnecessary stockpiling could exacerbate the situation. While acknowledging public concern, she said purchasing behaviour should remain measured and appropriate.
The minister identified packaging costs as a key pressure point, noting that Thailand relies heavily on plastic pellets imported from the Middle East.
The government is seeking alternative supply channels while working to ensure that domestic inventories remain sufficient.
Current reserves of plastic pellets are expected to last until the end of April, while supplies of urea fertiliser are projected to remain adequate until around August.
