The Duchess of Sussex has recently launched a new online store where fans can purchase her recommended clothes, accessories, and jewelry.
Meghan shared her method of blending high-end and affordable fashion in a recent episode of her Netflix series and promoted her ShopMy link to her 2.6 million Instagram followers on Monday.
She noted that she would earn a commission on some items bought via her shared affiliate links.
ShopMy targets “elite creators” and offers them a chance to generate income when items are purchased through their links, with potential commissions up to 30%.
Meghan described the offerings in the store as a “handpicked and curated collection of the things I love,” mentioning that fans have often requested her to share her fashion insights.
The Duchess’s outfits have previously triggered a shopping frenzy; for instance, a white coat from Line the Label that she wore when announcing her engagement to Prince Harry in November 2017 caused the brand’s website to crash due to high demand.
A Strathberry midi tote bag priced at £500 ($675) that Meghan was spotted with sold out in 11 minutes on its worldwide, US, and China websites just a month later.
The collection she unveiled on Monday consists of 32 items, featuring a capsule wardrobe of neutral, muted tones like white, beige, light blue, and black, crafted from natural materials such as linen and cashmere.
The range includes essentials like the “perfect” white cotton T-shirt, a blue striped “boyfriend” shirt, and white linen pants, alongside more formal pieces like a black wool blazer and a full-length, ivory evening dress.
While most products come from upscale high-street labels like Theory, Reformation, Polene, Madewell, and J Crew, the collection also includes luxury items and more affordable pieces, such as a £99 Uniqlo trench coat and £595 Saint Laurent brown leather slip-on sandals.
ShopMy states that commissions can vary from 10 to 30% based on the brand or retailer and allows creators to find and manage paid collaboration opportunities with over 47,000 brands.
This new endeavor by the duchess follows closely after her new glossy Netflix lifestyle show, which features scenes of her daily life, meals with friends, and various home activities like gardening and cooking.
Last year, she debuted a lifestyle brand initially named “American Riviera Orchard,” which has been rebranded as “As Ever,” focusing on “beautifully crafted essentials” such as artisan preserves and tea.
The Duchess has previously ventured into fashion, lifestyle, and product endorsements. She managed her lifestyle blog, “The Tig,” for nearly three years, shutting it down in April 2017, shortly before her engagement to Prince Harry was revealed.
Through “The Tig,” Meghan offered insights on beauty, diet, and fashion, along with recipes, travel tips, and reflective thoughts on love and life.
