The world-renowned athletic brand, New Balance, launched its inaugural flagship store in Thailand on September 30 with a fantastic celebration at CentralWorld, one of Bangkok’s premier shopping destinations. The launch event was a memorable day for both sneaker lovers and sports fans, featuring interesting activities and appearances by leading artists.
New Balance, headquartered in Boston, Massachusetts, has a presence in more than 130 countries and a network of over 3,000 retail stores globally. For over 75 years, its line-up of sporting goods has been proudly manufactured in New England, USA and Flimby, UK.
Fans of the brand should head for the third floor of CentralWorld to visit the New Balance flagship store, run by MAP Active Adiperkasa Ltd. Judging from the interest for the grand opening event, it’s set to become one of the Thai capital’s most sought-after retail spots.
In the first photo above you will see Mr. Deepak Tomar, the Country General Manager and Director for Thailand at MAP Active Adiperkasa (Thailand) Ltd., who stated: “Thai fans are happy for the good news regarding New Balance. Our first flagship store at CentralWorld marks a crucial step for the brand to reach out to all of our customers based in Thailand”.
Mr. Tomar further added at the event: “I am truly confident that this new flagship store will become another milestone in brand presentation and customer experience”. It was quite the show that New Balance put on, with crowds of shoppers excited over what they saw.
Attendees were greatly impressed by the mini concert of Proxie, a well-known T-Pop boy band famous for their chart-topping hits and pulsating live performances, and DJ Fame’s hip-hop sets also went down well, creating a chilled ambience amongst everyone there.
Sport Fashion Aficionados Are Sure To Love This New Outlet
The new store provides a comprehensive, head to toe range of sports products, covering both performance and lifestyle categories, including the iconic MADE in U.S.A. collection. Sport fashion enthusiasts will be buzzing for this accessible and enjoyable new concept.
By creating shoes that put comfort and performance first, the sneaker brand has become a top choice among athletes as well as casual sneaker wearers. A number of high-profile collaborations with fashion companies like Miu Miu and Stüssy have also cemented New Balance as a must-have sneaker brand, among fashionable and trend-savvy consumers.
At the grand opening event, there were also a variety of exciting activities to delight New Balance fans, such as a mini fashion show, an exclusive New Balance photobooth, and a shoe trial session on a treadmill for people to try out the brand’s popular running shoes.
If you would like to show off the iconic NB logo on more than just your ankles, its clothing and accessories let you do just that, and the flagship store unveiling saw great interest in apparel items, ranging from functional gym wear through to casual streetwear essentials.
New Balance, one of the most in-demand brands with sneakerheads, has a major A-lister celebrity fan in Taylor Swift, who has been pictured in her 550’s regularly in recent times. No wonder there is such a buzz surrounding the opening of this Bangkok flagship outlet.
The New Balance Flagship Store is on the 3rd floor of CentralWorld, in the Atrium Zone. Connect with them via the official New Balance TH Facebook Page to keep up to date.