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Yokkao Muay Thai Brand Fights for Streetwear Dominance

Yokkao, the Bangkok-based Muay Thai boxing brand, has branched out into the world of fashion through its eagerly-anticipated line of streetwear essentials. Their bang on trend designs bridge the gap between functional, sporty attire and stylish, casual clothing.

Unique Thai boxing-inspired garments in the collection include graphic tees, hoodies, tracksuits, caps and other items that can be worn when working out, or going out.

Philip Villa, an Italian entrepreneur and experienced martial artist, founded the brand in 2010 aiming to supply enthusiasts all over the world with the best in fight gear.

Yokkao has emerged to become one of the industry’s leading names in the 11 years since its inception. Through continual development and adapting to the latest business trends, Villa has managed to establish a strong reputation for excellence.

The company is involved with many aspects of Muay Thai, and their rise to prominence has corresponded with the massive growth in interest the combat sport has witnessed globally over the last decade.

As well as producing Muay Thai equipment, they also organize training workshops, international events, and run their own martial arts centre located on Bangkok’s Sukhumvit Soi 16.

One area that Yokkao has really excelled in has been using social media to raise public consciousness of the brand, especially with the internet being so popular in Thailand.

A forward-thinking digital marketing team regularly comes up with viral content that appeals to fans of Muay Thai and lovers of the brand, locally and internationally.

Amongst the main players in the mixed martial arts’ world, the company was one of the pioneers to develop its own YouTube content. Their channel has proved to be hugely popular with subscribers who like to access their expertly-shot training videos.

Yokkao’s effective online endeavors have seen CNN rank them within the top 5 firms in Thailand to have grown their fanbase and online presence via social media channels.

Based on Yokkao analytics, their brand reaches 20 million netizens monthly worldwide across all of the various social networking applications available to their followers.

Furthermore, the sportswear pioneers debuted at Milan Fashion Week earlier this year, launching their F/W 2021 collection. Appearing alongside many of the world’s leading fashion houses, commentators agreed on the stunning impact that they had made.

The exceptional team that Philip Villa leads have worked together resolutely in bringing innovation to the sports industry and to successfully merge Thai boxing and fashion for the first time by releasing contemporary, sleek designs of next level fightgear.

Streetwear has sales of approximately $185 billion, which is 10% of the entire apparel and footwear sector. The rewards therefore for cracking the market are considerable.

Next year, the Yokkao head office may move to LA. This would make perfect sense, as streetwear evolved from both New York hip-hop culture and California’s surf scene.

Fashion and Muay Thai have moved closer together through Yokkao’s valuable efforts, making them a brand to watch as they modernize Muay Thai’s old-fashioned image.

Head over to: YOKKAO Streetwear Official where you can shop for their streetwear collection. You can claim a 10% discount on your entire order through their website.

Their store can be found at: 190-190/1 Sukhumvit Soi 16, Asoke, Bangkok (Map)

Telephone: 02-708-1767