Chiang Mai Braces for a Surge of Visitors From Saudi Arabia

Chiang Mai is bracing for an influx of visitors from Saudi Arabia, as multiple agencies are strategizing to organize a roadshow in the Middle Eastern nation later this year, aimed at bolstering bilateral ties and attracting more tourists to this region.

The focus of a recent Monday meeting was the roadshow, “THAILAND MEGA FAIR 2023 Discover Thailand”, led by deputy governor Weerapong Rithrod.

The event is intended to advocate for Mice (meetings, incentives, conferences, and exhibitions) industries in this northern province.

Spearheaded by the Thai Chamber of Commerce and Index Creative Village, relevant bodies are collaborating with Saudi Arabia to organize the roadshow.

The event is preliminarily scheduled for December 13 to 16 this year, with a goal to strengthen the bond between the two nations.

Saudi Arabia is viewed as a market with significant growth potential, especially in the wake of the Saudi Vision 2030.

The country’s need for health and wellness, leisure, and tourism represent vast opportunities for Thai enterprises.

Chiang Mai, in its quest to resurrect its Covid-19 hit tourism sector, is banking on the success of this roadshow to attract a larger number of Saudi tourists.

It is proposed that businesses and authorities joins hands and craft a marketing strategy to attract Saudi visitors. The focus should be on high-spending tourism trends and promoting local products and services.

Thailand is reportedly a favourite destination for Saudis during the fasting month of Ramadan, post-Ramadan, and amid year-end celebrations.

Approximately 30% of Saudi visitors belong to the health and wellness sector, each spending an average of 80,000 baht per individual per trip.

Relations normalized following an official visit to Saudi Arabia by Prime Minister Prayut Chan-o-cha last year.