‘Colourful Phuket’ Festival Staged in Bid To Boost Tourism

“The Colorful Phuket Bring Back the Happiness” has arrived to complement the sandbox project that seeks to revive Phuket’s tourism industry.

The Thai Ministry of Tourism, together with the Tourism Authority of Thailand (TAT) and the Phuket authorities, kicked off the festival on July 3, boosting the tourist atmosphere with engaging activities for visitors to the island.

The festival’s opening featured live music, impressive fireworks shows, performances, sea sports, art installations, food trucks, and more.

All of them will be organized on Patong Beach, the most famous beach in Phuket, throughout the month. According to the TAT’s Creative Activities Division Director Nat Krutsuot, the event aims to promote the tourist economy in Phuket and show its willingness to reopen to vaccinated foreign travelers without quarantine.

“Phuket is a pilot area for the country’s reopening under the specified conditions and measures,” he said.

“This includes a requirement to stay at least 14 nights at SHAPlus-certified hotels or accommodations in Phuket,” he stated, adding that the festival would be held under strict health measures to reduce the risk of spreading COVID-19.

Approximately 548,600 residents, ex-pats, domestic tourists and international travelers will participate in the festival, generating millions of baht, authorities said.

In the first week of the festival, which will run at different locations in the popular tourist destination, there will be local food trucks, mini-concerts, art installations, and recycled art exhibits on Patong Beach and the Old Town District.

Activities for the second week (July 10-16) include surfing and sea sports, photogenic displays at Kata Beach, and sunset yoga at Promthep Cape.

The third week (July 17-23) will have digital art installations and street music in Patong Beach. Finally, in the fourth week (July 24-31), visitors would enjoy the projection mapping art and street music at the Old Town District.