Campari Group has officially introduced Campari Academy, the worldwide educational platform for the global bartending community.
Its goal is to deliver understanding and expertise on all facets of the industry, ranging from skills and methods to broader issues and topics for discussion with Monica Berg, Creative Director at Paragon Cineplex, Siam Paragon.
Campari Group, the world’s sixth-largest premium spirits industry player, announces the expansion of the Campari Academy, which is now debuting as a global activation with renowned drinks industry figure Monica Berg serving as Creative Director.
An unprecedented educational platform for the international bartending community offers a distinctive combination of a universally accessible digital space and a well-established, thriving network of physical hubs for the industry to unite.
Drawing inspiration from beyond the drinks industry, it aims to educate, connect, and inspire bartenders at every stage of their careers on a worldwide scale in a manner that has never been witnessed before.
The Campari Academy will now work as a global digital platform, complemented by a local Campari Academy network in crucial markets worldwide, with local teams present in Italy, the US, Spain, Brazil, Austria, Jamaica, China, and Australia, with more to come.
The worldwide platform will serve as a space for the international bartending community to connect, discuss news and trends, exchange ideas and objectives, and expand their professional networks.
In turn, this will be supported by the local Campari Academy network, which will organize on-the-ground activations and networking opportunities for communities in their respective regions.
About Campari Academy:
Campari Academy presents a pioneering educational platform, merging a universally accessible online digital environment with physical, local Campari Academy hubs in key global markets.
Debuting in 2010 with Campari Academy Italia, subsequent local Campari Academies were established in the US, Spain, Brazil, Austria, Jamaica, China, and Australia.
In May 2022, Campari Group broadened the Campari Academy by introducing a worldwide educational platform for the international bartending community.
The platform offers insights and knowledge encompassing all facets of the industry, ranging from skills and techniques to broader issues and discussion topics.
Under the guidance of Creative Director Monica Berg, Campari Academy boasts a distinctive and unparalleled relationship with the drinks industry, delivering an unmatched educational platform.
This global platform will serve as a forum for the international bartending community to connect, exchange news and trends, share ideas and objectives, and expand their professional networks.
Simultaneously, the local Campari Academy network will support this by organizing on-the-ground activities and networking events for communities in their respective regions.
During 2022, Campari Group will continue to extend the local Campari Academy network by introducing it in more markets and planning for further expansion in subsequent years.
For additional information, please visit: https://www.campariacademy.com.