Mega Bangna has formed an alliance with Volvo Car Thailand to conduct the “MEGA PRIDE: THE RAINBOW PANORAMA” initiative, a tribute to the unique pride month festival and an appeal for society to accept and advocate for gender diversity and equality.
This event features an impressive landmark art installation of rainbow hues, representing inclusivity and creating a welcoming environment for everyone.
Furthermore, Mega Bangna has initiated a campaign for the entire month of June, providing exclusive offers and exciting rewards to promote spending and involve attendees in the celebration.
Palinee Kongchansiri, who serves as President of both Mega Bangna Shopping Centre and Megacity, declared, “MEGA PRIDE: THE RAINBOW PANORAMA is yet another initiative that exemplifies Mega Bangna’s commitment to being a shopping centre that embraces the diverse needs of all individuals—regardless of gender, age, or lifestyle.”
“Our fundamental principle of ‘WE CREATE A BETTER EVERYDAY LIFE FOR THE MANY PEOPLE’ extends not only to our client-oriented activities but also within our own organisation, where we celebrate the diversity of our employees, providing them with equal opportunities to showcase their potential and express their opinions freely.”
“We firmly believe that by promoting and respecting the rights and voices of our employees, particularly those who identify as LGBTQIAN+, we will continue to drive creativity and develop campaigns and initiatives that deliver an enhanced customer experience across all aspects.”
Mega Bangna has collaborated with Volvo Car Thailand, a globally respected corporation that encourages gender diversity and human equality, to launch the MEGA PRIDE: THE RAINBOW PANORAMA initiative.
This cooperative event, revolving around the theme “EMBRACE DIVERSITY, EXPAND YOUR SPECTRUM”, presents an inspiring art exhibition featuring a significant rainbow landmark at the main gateway.
Representing the LGBTQIAN+ community, this installation includes a mirror, mirroring the profound ideals of individuals, equality, acceptance, uniqueness, and freedom. Its aim is to motivate and inspire people to manifest their creativity in their distinct manner.
Additionally, exciting events are planned every Saturday and Sunday throughout June, exclusively for Mega Smile Rewards members. By spending 3,000 baht or more on a single receipt, members can join these activities free of cost and get a chance to win appealing rewards.
These prizes comprise of IMAX movie tickets from MEGA CINEPLEX, MEGA PRIDE TATTOO, STORSTOMMA bags from IKEA, MEGA PRIDE LOLLIPOP, MEGA PRIDE ICE CREAM, and MEGA PRIDE inhalers.
Chris Wailes, who is the Managing Director of Volvo Car Thailand, shared his enthusiasm for the MEGA PRIDE: THE RAINBOW PANORAMA initiative, stating, “Volvo Cars is proud to showcase the decorated Volvo C40 RECHARGE PURE ELECTRIC model to celebrate diversity, inclusivity, and the promotion of self-expression during pride month.”
“We firmly believe that everyone should have the freedom to express themselves fully, and we stand in support of the LGBTQIAN+ community in Thailand.”
In addition to the pride month-themed Volvo vehicle, Volvo Car Thailand has planned a unique activity at Mega Bangna from 9th to 18th June in the Mega Plaza Zone.
This activity will display popular Volvo models, including the VOLVO C40 RECHARGE PURE ELECTRIC—a crossover coupe that enables 100% electric driving—and the VOLVO XC40 RECHARGE PURE ELECTRIC—an electric SUV.
Also, the event will exhibit the highly popular RECHARGE PLUG-IN HYBRID models, such as VOLVO XC40, V60, S90, XC60, and XC90, with exclusive deals available for new car bookings.
Join in the pride month celebration and partake in the engaging activities at MEGA PRIDE: THE RAINBOW PANORAMA, occurring from 1st to 30th June at Mega Bangna.
For more information about the activities and exclusive offers available to Mega Smile Rewards members, please check the Mega Bangna application or visit www.mega-bangna.com.