Polish activewear and lifestyle brand 4F has made its debut in Thailand, with the launch of the first monobrand store on the 2nd floor of Bangkok’s Terminal 21 Asok. Its opening was on August 2 under the supervision of The GSF Group, creating a buzz in the popular mall, which utilizes a unique concept of placing several world-famous cities all under one roof.
Celebrated for being Poland’s leading sportswear brand, 4F stands out from the crowd by having a first-class range of athletic clothing and accessories. They combine cutting-edge quality and stylish fabrics to create modern designs, that are ideal for anyone into sports.
The brand’s entry into the Thai market is a vital step as it embarks upon global expansion, having already built up its presence in more than 50 countries worldwide, and boasting a prestigious portfolio of over 300 standalone stores, and around 600 multi-brand outlets.
Comfortable and Stylish, Suitable for Active and Casual Wear
Founded in 2003 by Igor Klaja under OTCF S.A., a reputable sports attire and accessories manufacturer and importer, and formerly known as the Horn Partner company, 4F had the name 4Fun initially prior to a 2007 rebrand to 4F Performance, before later settling on 4F.
Producing a selection of sportswear and casualwear goods that cater to various lifestyles, the brand’s offerings range from t-shirts, shorts, jackets, swimsuits, backpacks and hats to a variety of footwear, including training shoes and flip-flops. There are also collections for sporty kids, made up of lovely attire such as printed jumpers and matching workout sets.
4F has partnered with many Olympic committees and sports associations, having initiated a significant partnership with the Polish Olympic Committee in 2008, leading to the brand earning the honour of dressing the Olympic teams of eight different European countries.
The distribution of 4F goods in Thailand is organised by The GSF Group, the country’s top distributor of high-end global sports, motorsport, and lifestyle fashion brands. The group’s impressive collection boasts a plethora of well-renowned clothing brands, such as Adidas and Puma, as well as CR7 Underwear and Just Hype London, to name just a few of them.
4F has a tremendous lineup of global brand ambassadors, among which is the celebrated Polish footballer, Robert Lewandowski. He is a striker for La Liga champions FC Barcelona and captains the Poland national team, who can be seen above, wearing a green hoodie.
Joining him is his spouse Anna Lewandowska, an acclaimed Polish karate champion, who won multiple medals at World, European, and National championships. Moreover, famous Thai actor/model, Joss Wayar Saengngoen, serves as the brand ambassador in Thailand.
Discover A Wide Range of Collaborations With Top Athletes
Whether you’re seeking activewear for sports including running, training, cycling, trekking, yoga, or swimming, 4F offers a tailored sporting line for all types of activities. Furthermore, the brand also provides an array of top quality leisurewear under the “Sportstyle” banner.
A standout of 4F’s offerings is the enticing 4F x RL9 collection, a collaboration with Robert Lewandowski that masterfully combines sportstyle aesthetics with advanced performance technology. This range guarantees unmatched comfort in every scenario, showcasing top quality pieces including hoodies, shorts, trousers, t-shirts, footwear, hats, and many more.
4F x AL is another popular line, coming from the partnership with brand ambassador Anna Lewandowska. The collection emphasizes both functionality and style, featuring some top items ranging from sports bras, leggings and trainers, through to sweaters and jumpsuits.
The newly opened store at Terminal 21 Asok has a curated selection of clothing, footwear, and accessories, perfectly capturing the essence of the brand. With an emerging passion for sports among Thais resulting in a spike in demand for sportswear, 4F has entered the Thai market at just the right time, and it is well-positioned to become a household name.
Aside from the Asok store, 4F has also opened one more in The Mall Emporium Bangkok, and three additional locations outside of Bangkok: Terminal 21 Pattaya and two branches located in Supersports Central Ayutthaya, and also Supersports Central Chaengwattana.
4F store, situated on the 2nd floor of Terminal 21 Asok, warmly welcomes customers daily from 10am to 10pm. You can either shop in-person at the store, or alternatively check out its collections from the comfort of your own home by visiting the official 4F Thai website.
